Category advertising

Mobile is eating the world (and that’s just the beginning)

This deck isn’t about phones. It’s about looking backward to understand the context for where we are today, how mobile is the current bellwether for technological proliferation… but perhaps more important than all that, what this all means for the next 10 – 15 years.

Must watch. 30 min.

Mobile Is Eating the World, 2016 from Andreessen Horowitz on Vimeo.

Saving you from yourself

I’m fascinated by the intersection of humans and technology. No, I’m not talking about the singularity or cloning. I’m talking about the idea of people writing code that automates processes in our everyday lives.

We used to think technology only existed to serve us. We tell it what to do and it completes the task. Siri, text my wife I’ll be home in 30 minutes.

But what if we make bad choices? How can technology help us and perhaps even save us from our bad decisions or poor habits?

These two ideas caught my eye for these reasons. The first is an elevator that prompts you to not be so lazy… and suggests you walk a flight of stairs.

The second is a breathalyzer tied to the Uber car service. You drink, we drive.

And of course there is the (not so new) idea of the self-driving car.

How do you decrease smoking from 9% of teens to 8%?

You make smoking unsexy. Part of an ongoing, brilliant campaign by 72andSunny (where I’m stoked to call home).

How an idea should use Instagram

Love this simple execution by NASA on Instagram.

Tell me a story, do it well… you’ve got 10 seconds.

Droughts in the U.S. Southwest and Central Plains at the end of this century could be drier and longer compared to drought conditions seen in those regions in the last 1,000 years, according to a new NASA study. The study, published Feb 12 in the journal Science Advances, is based on projections from several climate models, including one sponsored by NASA. The research found the risk of severe droughts in those regions would increase if human-produced greenhouse gas emissions continue to increase. “Natural droughts like the 1930s Dust Bowl and the current drought in the Southwest have historically lasted maybe a decade or a little less,” said Ben Cook, climate scientist at NASA’s Goddard Institute for Space Studies and the Lamont-Doherty Earth Observatory at Columbia University in New York City, and lead author of the study. “What these results are saying is we’re going to get a drought similar to those events, but it is probably going to last at least 30 to 35 years.” Read more: Credit: NASA’s Goddard Space Flight Center #nasagoddard

A video posted by NASA Goddard (@nasagoddard) on

Perfectly vapid fashion ad

Without understanding where the edges are it’s hard to push the boundaries.

The simple truth is most advertising is expected, not clever and therefore doesn’t snag our attention. This one… does.