Tell me the most important thing

I used to drive a Mini Cooper S and the only gauge I looked at was the tach. Similar thing with my old CJ7, one important gauge.

With both user experiences they assumed drivers want one piece of information above all others and they thrust it front and center. They made it oversized and pushed every other gauge well out of the way.

Great design enables you to “feel” the most important measurements connected to a product. It achieves this by pushing everything else into the background.

My current car, much less fun on twisty roads, is a Prius. Like the examples mentioned above, one gauge trumps all others. “The” gauge on a Prius is an updated every minute fuel consumption bar chart. This single gauge has transformed the way I drive (and my string of speeding tickets).

I used to be a lead-footed Mini driver I’m now a feather foot Prius driver. Every day is a game to see how high I can average my MPG.

For all these reasons I love what Geckoboard is doing. All the vital signs of your business on one dashboard. Simple, elegant and understandable presentation.




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