When a tweet is more than a tweet


It was bound to happen.

We all know consumers have more power today than then did yesterday. Some have used this power on platforms like Twitter to share our delight or frustration with a brand.

What’s new is the idea of a person sharing their frustration and then paying to promote that tweet to increase its (in this case critical) impact.

I love the idea behind this, a person not just making a statement but treating competing with paying brands to increase the impact of that statement.

We’re still figuring out internet’s impact on society… and almost twenty years after Netscape gave us the browser the ground is still shifting.

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