Beware of all enterprises that require new clothes

The title of this blog comes from Henry David Thoreau’s “Walden.” Yvon Chouinard, Patagonia’s founder, restates it in this video.

When it comes to vision, Yvon has it… and it’s a simple vision. Make clothes that work and that last.

Beautiful brand manifesto video. Kudos to the Malloys for their work on this.

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