I was having lunch with an SAP-buddy the other day. Our conversation skipped stones across various topics. We filled each others must-read-book list, tried to make sense of various trends around the globe and then he paused to ask the question:
Has America lost it’s will to innovate?
It wasn’t a random question… we had been talking about trends connected to upcoming generations, the stagnant state of seemingly everything on both sides of the political aisle and the oddly-geocentric pools of innovation in Silicon Valley (and the myriad of smaller tech-oriented regions around the US).
The question, as hard as it was to hear, is a logical extension of where it feels like our country is today. It feels like American culture has lost the will to commit to innovation. With the exception of the tech sector (which granted, is a massive exception) we act like we can jump to the enjoyment of success resulting from innovation without taking the actual risks inherent to innovation.
We think we can arrive without taking the trip.
James Dyson failed 5,126 times before finally succeeding with a new vacuum design. Now, as if he’s some kind of cultural change agent, he’s being tasked with changing the culture of England. Good luck with that… is there a harder task than changing a culture? At least they gave him some props for the Everest-Sized task… he’s been knighted, he’s now “Sir James Dyson”.
It seems like there is a “death of failure” associated with the United States. We’ve lost the will to risk. It feels like we currently believe that “failure = waste of time” instead of “failure = one step closer to success.”
The story of Solyndra offers a metaphor for this blog post. Americans talk about jobs and the economy… meanwhile China’s share of the U.S. solar panel market jumped from 8 percent in 2008 to 45 percent in 2011, and has risen further since. Why is this? It’s because we don’t invest in innovation the same way and at the same rate their government does. Instead of understanding that investments in evolving technologies need to include an appetite for risk, failure and innovation, our government, media and pop culture bandies the Solyndra story around like as a political hot potato.
We are literally (and tragically) branding investment in innovation as a political (thus highly divisive) tactic.
If we want to understand why we’re losing ground let’s look in the mirror… we’re all to blame here when we buy into the short-sighted, election-cycle jousting. Meanwhile… we (Americans) all lose. Innovation further shifts offshore.
Nothing new comes easy. Innovation takes commitment, will, drive and bad-hearing. Bad-hearing comes in handy so you don’t hear the endless chorus of people telling that you what you believe in won’t work and that you should give up.
When we call new products and services an “overnight success,” we are almost always incorrect. Overnight success is a myth.
- Angry Birds was Rovio’s 52nd game
- Pinterest had “catastrophically small numbers” in their first year after launch
- WD-40 is called that because the first 39 experiments failed
This video, while not focused on innovation per se, speaks to these same issues.
If we are going to stay a leader in innovation, it’s going to take a will and the courage to do so.