Strategy Citizenship Growth

Modern brands are moving beyond a singular focus on commerce.

They are aligning their purpose with their business goals.

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Drawing from leadership roles at 72andSunny, Brand Citizens, and Surfrider Foundation, I specialize in brand innovation and growth.

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Hi, I'm Jim

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I’ve strategized with the world’s largest consumer brands and newest startups, collaborating across agencies and business units. Let’s talk about how I can assist your brand.

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Client Work

GOOGLE
Assisted in the design and execution of multiple Google Impact Challenges–developing strategies, supporting nonprofits, and empowering organizations to drive positive community change
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TIMBERLAND
Aligned the brand's modern vision – clarifying its global presence and aligning program decisions, new brand opportunities, and cultural events
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NIKE
Created a framework to ground the brand's purpose in authenticity and impact, assessed initiatives, analyzed citizenship, and provided an operational playbook for behavior and presence
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CLIF BAR
Tackled brand inconsistencies by addressing articulation gaps. Following extensive analysis, we delivered five playbooks and decision-making guides for brands
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SURFRIDER FOUNDATION
As CEO, I led a cultural shift, modernized communication, and boosted measurability—yielding 175% revenue growth, doubled staff, expanded chapter network, 500% rise in partnerships, and over 250 coastal victories
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VERIZON
Pivoted a telecom from status quo to trusted tech, delivering a strategic framework and operational playbook—resulting in the new Citizen Verizon global brand and recognition on the Forbes "Just 100" List
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BRITA
Helped a sustainability pioneer refocus by addressing misaligned purpose and ambitions—delivering analysis, clarified purpose, and an executive scorecard resulting in better focus and faster responses
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TILLAMOOK
Made “Dairy Done Right” the company's operating system. Transformed a regional brand into a shared-value beacon with a new north star, strategic framework, and revitalization plan, achieving B Corp certification and sector leadership
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72&SUNNY
Reinvented a business with diversity as its key driver. Solved direction and alignment issues, delivering a purpose statement, strategy, and playbook resulting in sector leadership, clear goals, and impactful partnerships
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SUPREME
Delivered citizenship analysis that framed internal sentiment and external pressures. Promoted evolution in leading change, disrupting culture, and fostering belonging for young skaters and cultural enthusiasts
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UNITED HEALTHCARE
Focused on health equity by aligning strategy across teams – delivering insights, sponsorship criteria, NFL partnerships, and targeting community engagement with a resonant brand narrative
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Substack / BRAND CITIZENS

Signals at the crossroads of capitalism and culture

The End of the Nonprofit Advantage
Mar 10, 2026

The nonprofit advantage is over.Not because ethics stopped mattering. Because ethics alone no longer drive participation.For decades society operated with relat…

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The Next Big Thing Lasts 24 Hours
Mar 3, 2026

The next big thing lasts 24 hours.Sometimes less.On TikTok, the average trend cycle now burns out in 3–5 days.Some peak in 48 hours.Brands are still build…

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If Joe Strummer Ran Your Brand
Feb 24, 2026

Historical Futures Series: Past profiles include Rachel Carson, Andy Warhol, James Baldwin, Charles Ponzi, Oscar Wilde and Jesus Christ.Joe Strummer didn’…

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