Strategy Citizenship Growth

Modern brands are moving beyond a singular focus on commerce.

They are aligning their purpose with their business goals.

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Drawing from leadership roles at 72andSunny, Brand Citizens, and Surfrider Foundation, I specialize in brand innovation and growth.

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Hi, I'm Jim

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I’ve strategized with the world’s largest consumer brands and newest startups, collaborating across agencies and business units. Let’s talk about how I can assist your brand.

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Client Work

GOOGLE
Assisted in the design and execution of multiple Google Impact Challenges–developing strategies, supporting nonprofits, and empowering organizations to drive positive community change
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TIMBERLAND
Aligned the brand's modern vision – clarifying its global presence and aligning program decisions, new brand opportunities, and cultural events
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NIKE
Created a framework to ground the brand's purpose in authenticity and impact, assessed initiatives, analyzed citizenship, and provided an operational playbook for behavior and presence
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CLIF BAR
Tackled brand inconsistencies by addressing articulation gaps. Following extensive analysis, we delivered five playbooks and decision-making guides for brands
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SURFRIDER FOUNDATION
As CEO, I led a cultural shift, modernized communication, and boosted measurability—yielding 175% revenue growth, doubled staff, expanded chapter network, 500% rise in partnerships, and over 250 coastal victories
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VERIZON
Pivoted a telecom from status quo to trusted tech, delivering a strategic framework and operational playbook—resulting in the new Citizen Verizon global brand and recognition on the Forbes "Just 100" List
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BRITA
Helped a sustainability pioneer refocus by addressing misaligned purpose and ambitions—delivering analysis, clarified purpose, and an executive scorecard resulting in better focus and faster responses
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TILLAMOOK
Made “Dairy Done Right” the company's operating system. Transformed a regional brand into a shared-value beacon with a new north star, strategic framework, and revitalization plan, achieving B Corp certification and sector leadership
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72&SUNNY
Reinvented a business with diversity as its key driver. Solved direction and alignment issues, delivering a purpose statement, strategy, and playbook resulting in sector leadership, clear goals, and impactful partnerships
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SUPREME
Delivered citizenship analysis that framed internal sentiment and external pressures. Promoted evolution in leading change, disrupting culture, and fostering belonging for young skaters and cultural enthusiasts
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UNITED HEALTHCARE
Focused on health equity by aligning strategy across teams – delivering insights, sponsorship criteria, NFL partnerships, and targeting community engagement with a resonant brand narrative
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Substack / BRAND CITIZENS

Signals at the crossroads of capitalism and culture

Who Is Actually in Control?
Jun 9, 2026

What happens when power grows faster than our ability to govern it?Part 1 → AI Is Changing the Deal (and No One Agreed to It)Part 2 → When AI Wins, …

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MrBeast vs The New York Times
May 19, 2026

I say I’m a New York Times reader.I subscribe. I value it. I tell people I read it.Foreign Affairs. The Paris Review. The Surfer’s Journal.Long-form…

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When AI Wins, Who Wins?
May 12, 2026

PART 2 OF THE SERIES: THE UNSIGNED CONTRACTPart 1 → AI Is Changing the Deal (and No One Agreed to It) Last week, I argued the deal has already changed.We…

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