Strategy Citizenship Growth

Modern brands are moving beyond a singular focus on commerce.

They are aligning their purpose with their business goals.

Let's chat

Drawing from leadership roles at 72andSunny, Brand Citizens, and Surfrider Foundation, I specialize in brand innovation and growth.

Let’s go.

Hi, I'm Jim

Contact

I’ve strategized with the world’s largest consumer brands and newest startups, collaborating across agencies and business units. Let’s talk about how I can assist your brand.

Connect

Client Work

GOOGLE
Assisted in the design and execution of multiple Google Impact Challenges–developing strategies, supporting nonprofits, and empowering organizations to drive positive community change
Click Here
TIMBERLAND
Aligned the brand's modern vision – clarifying its global presence and aligning program decisions, new brand opportunities, and cultural events
Click Here
NIKE
Created a framework to ground the brand's purpose in authenticity and impact, assessed initiatives, analyzed citizenship, and provided an operational playbook for behavior and presence
Click Here
CLIF BAR
Tackled brand inconsistencies by addressing articulation gaps. Following extensive analysis, we delivered five playbooks and decision-making guides for brands
Click Here
SURFRIDER FOUNDATION
As CEO, I led a cultural shift, modernized communication, and boosted measurability—yielding 175% revenue growth, doubled staff, expanded chapter network, 500% rise in partnerships, and over 250 coastal victories
Click Here
VERIZON
Pivoted a telecom from status quo to trusted tech, delivering a strategic framework and operational playbook—resulting in the new Citizen Verizon global brand and recognition on the Forbes "Just 100" List
Click Here
BRITA
Helped a sustainability pioneer refocus by addressing misaligned purpose and ambitions—delivering analysis, clarified purpose, and an executive scorecard resulting in better focus and faster responses
Click Here
TILLAMOOK
Made “Dairy Done Right” the company's operating system. Transformed a regional brand into a shared-value beacon with a new north star, strategic framework, and revitalization plan, achieving B Corp certification and sector leadership
Click Here
72&SUNNY
Reinvented a business with diversity as its key driver. Solved direction and alignment issues, delivering a purpose statement, strategy, and playbook resulting in sector leadership, clear goals, and impactful partnerships
Click Here
SUPREME
Delivered citizenship analysis that framed internal sentiment and external pressures. Promoted evolution in leading change, disrupting culture, and fostering belonging for young skaters and cultural enthusiasts
Click Here
UNITED HEALTHCARE
Focused on health equity by aligning strategy across teams – delivering insights, sponsorship criteria, NFL partnerships, and targeting community engagement with a resonant brand narrative
Click Here

Substack / BRAND CITIZENS

Signals at the crossroads of capitalism and culture

MrBeast vs The New York Times
May 19, 2026

I say I’m a New York Times reader.I subscribe. I value it. I tell people I read it.Foreign Affairs. The Paris Review. The Surfer’s Journal.Long-form…

Read →

When AI Wins, Who Wins?
May 12, 2026

PART 2 OF THE SERIES: THE UNSIGNED CONTRACTPart 1 → AI Is Changing the Deal (and No One Agreed to It) Last week, I argued the deal has already changed.We…

Read →

The End of the Nonprofit Advantage
Mar 10, 2026

The nonprofit advantage is over.Not because ethics stopped mattering. Because ethics alone no longer drive participation.For decades society operated with relat…

Read →

© 2024 Singlefin All Rights Reserved.

Linkedin